Noelle Corcoran

Art Director│Graphic Designer │ Project Manager

Experienced Art Director, Graphic Designer and Project Manager with a demonstrated history of leveraging data and insights to create beautiful, useful, meaningful work with Digital, Email, Traditional, and Experiential marketing spanning non-profit, medical device, entertainment, government and hospitality brands (B2B and B2C).

Core Competencies

Art Direction • Graphic Design • Project Management • Public Relations • Event Production • Strategy Solutions • Budget Management • Creative Team Leadership Analytics • Social Media Strategy Content Development • Adobe Creative Suite • Socrata • Survey Monkey • Constant Contact • Drupal

Professional Experience

Marketing Supervisor | Art Director | City of Austin Transportation | May 2021 — Present

Collaborate with the Public Information Office, Office of the Director and stakeholders within the Austin Transportation Department and partner entities to develop, execute and maintain visual communications strategies for Austin Transportation initiatives, projects and public engagement activations.

  • Develop creative collateral such as displays, marketing and packaging materials to support project branding strategies.

  • Coordinate, create and schedule content, designs and updates to project websites, social media platforms and public outreach initiatives

  • Work with division teams, clients and partners to gather and define requirements, establish scope and manage project milestones.

  • Utilize audience demographics and personas to influence the development of integrated, branded communications strategies and tactics.

Development Coordinator │ Manos De Cristo │ August 2020 - Present

Coordinate with the Executive Director and Director of Development to plan and implement fundraising, special events, marketing initiatives, maintain donor relationships, design budgets, and monitor databases.

  • Successfully created branded artwork and managed the annual tamale sale fundraising campaign by overseeing and implementing the execution of media relations, advertising and marketing.

  • Implemented a brand refresh for the Grin and Share It monthly donor program by creating a comprehensive digital campaign and social media strategy focusing on donor acquisition and engagement.

  • Design and publish marketing assets utilizing Adobe Creative Suite and Constant Contact to help program areas increase registrations, retain donors, and attract potential donors.

Design Project Manager │ Design Institute for Health │ March 2020 - March 2021

Oversaw project management and coordinated design projects for both the Design Institute and their client Gavi, The Vaccine Alliance, under a Gates Foundation grant.

  • Ensured project success and transparency through global conference calls, interviews, and virtual workshops.

  • Enhanced branding, messaging, and audience reception through the development of highly effective presentation, information, and content design.

  • Instituted strategic project improvements based on primary/analogous research.

  • Designed and implemented a communications model for Gavi’s Funding Design & Review team, resulting in the curation of a new email newsletter that improved transparency on funding, policy changes, and Board decisions.

  • Achieved significant improvements in user experience (UX) by designing and implementing a new model for Gavi’s Application for Funding.

Marketing Project Manager │ Genesys Spine │ August 2010 - March 2020

Led the marketing strategy, project management, and financial management of product launches, trade show events, and advertising campaigns. Analyzed data from internal team, market conditions, customer, and competitor trends to create strategies that aligned with business goals. Managed multiple social media accounts (e.g., Facebook, LinkedIn, Instagram) as well as SEO initiatives.

  • Guided the complete customer cycle communication strategy overhaul, from conceptualization to implementation.

  • Introduced data analytics into all marketing campaigns, driving repeat and new user growth through demand marketing initiatives.

  • Managed a team of three, liaising between multiple departments and the Principals to bring multiple projects and launches to success on time and on budget.

  • Leveraged financial insights for growth, tracking metrics and predicting trends.

  • Grew web page visitors by over 200% through SEO and marketing initiatives.

  • Created and curated social media accounts, converting engagement into leads.

  • Pioneered and activated the company’s first foray into trade show presenting.

Marketing Director │ Waterloo Records │ 2000 - 2008

Worked closely with the Waterloo management team, record label representatives, press contacts, and community leaders to strategize and execute projects, new releases, marketing plans, promotions, and events within the store and online. Served as production manager, marketing director, artist relations, and public relations lead on over 100+ in-store performances and appearances annually as well as the Waterloo Records Autograph Signing experience at the ACL Festival.

  • Conceptualized and implemented all marketing and communications strategies, overall branding, and company image initiatives.

  • Prepared marketing plans, editorial calendars, marketing budgets, performed competitive and analogous research, and leveraged key analytics and data insights to enhance business performance and growth.

  • Served as primary point of contact with artists, management teams, record label representatives, and marketing contacts regarding all marketing and public relations activities at Waterloo.

  • Created and implemented activations with sponsors including AT&T, Whole Foods Market, McGarrah Jessee, GSD&M, Shiner Bock, St. Arnold’s Brewing Co., Austin Chronicle, and more.

  • Initiated and supervised planning, logistics, design, talent acquisition, and day-of management for events ranging from SXSW in-store performances to festival activations including Austin City Limits Festival.

  • Developed and implemented all social media accounts, growing exposure to over 70,000 combined followers.

  • Managed a team of 3 on all art direction, design, prepress, and print management for promotional items, in-store collateral, store and event signage, traditional advertising (print, radio) and provided press packages to local and national media.

  • Worked with Brand Partners, sponsors, and artist’s management teams to identify opportunities for exposure and growth by researching potential opportunities and maintaining relationships.

Education

  • Graphic Design Certificate | Parsons New School for Design

  • Fundamentals of Project Planning and Management | Darden School of Business

  • Social Media Marketing Certificate | So Me Academy

  • Ultimate Public Relations Masterclass Certificate | Udemy